Key Responsibilities and Daily Activities

Your main responsibility is to research and identify potential customers using digital tools, social media, and marketing campaigns.

Once you’ve found new prospects, you will engage with them via phone or email, introducing products or services and nurturing the initial conversation.

You will qualify leads by assessing their needs, budget, and timeline, ensuring only the most relevant leads are handed to the sales team.

Accurately updating lead data and maintaining regular follow-ups is a key part of your daily routine in this role.

Reporting on lead progress and providing insights into performance and areas of improvement is also expected.

What Makes This Job Attractive

This position provides an opportunity to build valuable experience in B2B sales, directly contributing to business growth.

The role’s part-time nature offers flexibility, making it ideal for those balancing other commitments or seeking additional income.

Working alongside a motivated sales team means constant learning and support in a collaborative environment.

The compensation package is competitive, with monthly pay of R8 000–R10 000 for your contribution.

You will gain practical experience in lead generation and sales techniques, which is excellent for career growth.

Potential Drawbacks to Consider

The role requires initiative and persistence, especially during periods when finding quality leads becomes challenging.

Success is measured on conversion rates and lead quality, so the job may involve pressure to consistently meet performance targets.

Cold calling and initial outreach can be repetitive, and not all leads will respond positively or promptly.

Data management responsibilities can sometimes feel tedious, requiring constant attention to detail.

There is a chance for short-term work as this is a fixed-term, six-month contract.

Final Verdict

If you are looking to break into the B2B sales world or develop existing sales skills, this opportunity is strong.

The fair compensation, flexible hours, and direct impact on business objectives make it appealing for motivated candidates.

If you thrive on connecting with people, are comfortable with targets, and value learning new tools, it is a good fit.

If job security or a long-term position is your top preference, then bear in mind the temporary contract nature of this post.

Overall, the Lead Generation Specialist opportunity presents a realistic path for growth in sales and marketing careers.